Aware Copywriting Services

Content Strategy

This is what you came for – the good stuff – all the strategies I’ve learned, invented, and tested in my ten years as a marketing copywriter.

Is content originality over-rated?

By Autumn|2023-02-05T09:11:17-06:00January 30, 2023|Categories: Content Strategy|Tags: content marketing, style, voice|

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Customer personas: imagining your ideal audience

By Autumn|2023-02-02T12:27:29-06:00January 17, 2023|Categories: Content Strategy|Tags: audience, business strategy, content marketing, customer avatars, customer personas|

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Micro-marketing: creating bite size content with big flavor

By Autumn|2023-02-05T09:06:29-06:00December 19, 2022|Categories: Content Strategy|Tags: about us pages, blogging, case studies, content marketing, revision, style, web pages|

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The primer coat: how to start creating your content with less anxiety

By Autumn|2022-12-13T07:52:31-06:00December 12, 2022|Categories: Content Strategy|Tags: blogging, content marketing, launch stall, originality, writing advice|

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Expertise versus authority: Which does your marketing agency’s blog reflect?

By Autumn|2022-12-09T15:44:06-06:00November 28, 2022|Categories: Content Strategy|Tags: authority, expertise, marketing|

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What your company blog and your family dinner should have in common

By Autumn|2022-11-30T05:19:46-06:00November 21, 2022|Categories: Content Strategy|Tags: blogging, client feedback, content marketing, pain points|

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Pro-tagger: How to use categories and tags on your brand’s blog

By Autumn|2022-12-02T09:55:23-06:00November 14, 2022|Categories: Content Strategy|Tags: blogging, categories, organization, SEO, tags|

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Stop exceeding your clients’ expectations

By Autumn|2022-11-30T05:23:30-06:00November 7, 2022|Categories: Content Strategy|Tags: canned content, content marketing, unique value proposition|

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The night is dark and full of reposts: how to post often without posting the same old thing

By Autumn|2022-12-13T07:58:02-06:00October 31, 2022|Categories: Content Strategy|Tags: blogging, content marketing, pop culture, writing advice|

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Five reasons the competition is beating you at your own game

By Autumn|2022-11-30T12:32:40-06:00October 24, 2022|Categories: Content Strategy|Tags: about us pages, blogging, case studies, content marketing, optimal content density, pain points, social proof, unique value proposition, web pages|

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