What your blog and your family dinner should have in common
Did you know that kids who regularly have dinner with their families tend to be healthier, happier, and more successful in school? […]
Stop exceeding your clients’ expectations
Clearly that’s a psycho thing to say, right? […]
The night is dark and full of reposts: how to post often without posting the same old thing
With so many characters to keep track of, it’s no wonder George R.R. Martin feels compelled to constantly knock our favorites off. […]
There is no strive
As a copywriter, I spend a lot of time reading. A lot. In fact, I spend more time reading than writing on any given day. [...]
Imagining your ideal audience
Writers are a reserved lot by nature. […]
Five reasons your competition is beating you at your own game
Unless you're a unicorn, you're not the only one of your kind. That means your prospects have lots of options when they're deciding who to hire. [...]
Pro-tagger: How to use categories and tags on your brand’s blog
Categories and tags are both valuable in terms of SEO, but they serve entirely different organizational purposes. […]
Are you committing this cardinal web copy sin?
While conducting content audits for clients and partner agencies, we find businesses committing the same cardinal sin over and over and over again […]
Bite size content with big flavor
Creating content from scratch can be a daunting task. […]
Is content originality over-rated?
After “reading” my twentieth or so book on the amazing app Blinkist, I came to a disheartening realization. […]