Case Study: Connecting industrial agencies with a global market

DevelopMe | Tallinn, Estonia

OVERVIEW

DevelopMe is an Estonian web development and digital marketing agency established by Alo Lätt and Evely Raudmets. The agency supports the expansion efforts of a variety of industrial businesses, and the owners knew they’d need help breaking into American markets.

CHALLENGE

Industrial brands face a number of challenges under the best circumstances. Content marketers must have the capacity to learn and understand highly technical subject matter, and they’ve got to be able to re-frame that information in a way that’s both engaging and succinct. In the case of DevelopMe’s client, there was also the small matter of interpreting very complicated data as it made the transition from Estonian to English.

SOLUTION

Aware supported DevelopMe in the creation of a comprehensive content strategy that would meet their client’s marketing needs and give them a competitive edge in their new American market. I worked with the team and with their clients to ensure that I had a thorough understanding of the industry before developing content. I also took extra time to clarify and refine any important data that may have been lost in translation. By partnering with Aware, DevelopMe was able to focus on project management, web development, and marketing tactics while I focused on creating powerful content. The end result? A happy agency, a happy client, and a whole new continent of opportunities.

Aware supported DevelopMe in the creation of a comprehensive content strategy that would meet their client’s marketing needs and give them a competitive edge in their new American market. I worked with the team and with their clients to ensure that I had a thorough understanding of the industry before developing content. I also took extra time to clarify and refine any important data that may have been lost in translation. By partnering with Aware, DevelopMe was able to focus on project management, web development, and marketing tactics while I focused on creating powerful content. The end result? A happy agency, a happy client, and a whole new continent of opportunities.

AWARE ADDS VALUE

From day one, Aware Copywriting was able to add value to the work we did with our client. Autumn offered insights into our client’s market and competition, and she was responsive to our needs and to our clients’ needs.  She was able to orient herself in the more technical aspects of the content and ideas and expand on those with ease, which was really very impressive. Autumn stayed ahead of schedule and was quick to turn around requested revisions. Outsourcing content development to Aware was like having our own copywriting staff, but at a much more reasonable rate.

Alo Lätt, DevelopMe | Tallinn, Estonia