Case Study: Connecting industrial agencies with a global market
DevelopMe | Tallinn, Estonia
DevelopMe is an Estonian web development and digital marketing agency established by Alo Lätt and Evely Raudmets. The agency supports the expansion efforts of a variety of industrial businesses, and the owners knew they’d need help breaking into American markets.
Industrial brands face a number of challenges under the best circumstances. Content marketers must have the capacity to learn and understand highly technical subject matter, and they’ve got to be able to re-frame that information in a way that’s both engaging and succinct. In the case of DevelopMe’s client, there was also the small matter of interpreting very complicated data as it made the transition from Estonian to English.
Aware supported DevelopMe in the creation of a comprehensive content strategy that would meet their client’s marketing needs and give them a competitive edge in their new American market. I worked with the team and with their clients to ensure that I had a thorough understanding of the industry before developing content. I also took extra time to clarify and refine any important data that may have been lost in translation. By partnering with Aware, DevelopMe was able to focus on project management, web development, and marketing tactics while I focused on creating powerful content. The end result? A happy agency, a happy client, and a whole new continent of opportunities.