Case Study: Helping businesses that do good do even better

Resilia, formerly Exempt Me Now | Baton Rouge, Louisiana

OVERVIEW

Exempt Me Now is a Baton Rouge-based tech startup founded by Sevetri Wilson, CEO of Solid Ground Innovations and its non-profit management division SGIcares. The startup is a natural development from its parent organization, necessitated by the rapid growth of SGI.

CHALLENGE

The astute marketing team at Exempt Me Now wanted to start strong with a robust online presence and a thoughtful inbound strategy that would include web content, white papers, and an e-book. However, with all hands on deck preparing for the launch of their innovative nonprofit management app, creating content that would resonate with their target markets posed a logistical challenge.

“Autumn has been amazing and has exceeded our expectations.”

Sevetri Wilson | CEO, Exempt Me Now | Baton Rouge, Louisiana

SOLUTION

After an initial consultation with Sevetri and her team, Aware Copywriting developed a comprehensive inbound marketing strategy tailored to Exempt Me Now’s business objectives and brand personality.

Sevetri didn’t have to worry about messaging holding up the launch because the content was ready to go when she was. A customized style guide and content strategy equipped Exempt Me Now to seamlessly add future content, with or without support from Aware.

Carefully-researched and lovingly-crafted supplemental content followed, allowing Sevetri’s team to rapidly amass a bank of valuable lead magnets to entice prospects. In addition, a blog and newsletter package made it easy to keep the new website feeling fresh longer without any extra effort on their part.