Exempt Me Now is a Baton Rouge-based tech startup founded by Sevetri Wilson, CEO of Solid Ground Innovations and its non-profit management division SGIcares. The startup is a natural development from its parent organization, necessitated by the rapid growth of SGI.
The astute marketing team at Exempt Me Now wanted to start strong with a robust online presence and a thoughtful inbound strategy that would include web content, white papers, and an ebook. However, with all hands on deck preparing for the launch of their innovative nonprofit management app, creating content that would resonate with their target markets posed a logistical challenge.
Autumn has been amazing and has exceeded our expectations.
Sevetri Wilson | CEO, Exempt Me Now | Baton Rouge, Louisiana
After an initial consultation with Sevetri and her team, our content experts conceived a comprehensive inbound marketing strategy tailored for Exempt Me Now’s needs and brand personality.
Because Aware copywriters aim for a two-week turn-around for web projects, Sevetri didn’t have to worry about the message holding up the launch. The fully optimized content was ready to go when they were, including a customized style guide and content strategy that they can use to seamlessly add future content.
Carefully-researched and lovingly-crafted supplemental content followed, allowing the team to rapidly amass a bank of valuable lead magnets to entice prospects. A monthly blog and newsletter package is allowing the team to keep the new website feeling new without any extra effort on their part.