Welcome to The Blog, where I talk about entrepreneurship, content strategy, and local businesses and events on the Crystal Coast.
Is content originality over-rated?
After “reading” my twentieth or so book on the amazing app Blinkist several years back, I came to a disheartening realization. […]
Use science to become a Time Lord (kind of)
A great man once said, “People assume that time is a strict progression of cause to effect, but actually from a non-linear, non-subjective viewpoint – it’s more like a big ball of wibbly wobbly… time-y [...]
Customer personas: imagining your ideal audience
Writers are a reserved lot by nature. […]
Micro-marketing: creating bite size content with big flavor
Creating content from scratch can be a daunting task. […]
The primer coat: how to start creating your content with less anxiety
My eureka moment came while stressing out about repainting my living room walls. I'd been staring at three swatches of paint taped to one bare wall for over a year, waffling between color extremes. [...]
Switching costs are killing your mojo
Between the ages of 15 and 27, I waited tables at dozens of restaurants, from five-star dining rooms to greasy spoon taverns. […]
Expertise versus authority: Which does your marketing agency’s blog reflect?
Aren’t expertise and authority the same thing? […]