Autumn Ware, Carteret County Copywriter
  • 2009 Northern Nash High School Teacher of the Year

  • 2010 North Carolina’s Outstanding English Teacher of the Year

I can truly say that writing with Autumn was one of the most powerful experiences I’ve had. Not only did I learn about the craft of creative writing, but she gave me the confidence and tools I needed to believe I could write something worth reading.

How I happened to become a professional copywriter

I have always been a writer of some kind or another, even before I became a copywriter. It’s how I learn, and I love to learn. In fact, I started my writing career as an English teacher in North Carolina, and I was a pretty good one. I was excited to introduce writing to young people as a tool for thinking, reflecting, imagining, and even making changes in the world.

Despite all that, young Autumn would’ve laughed if you told her she’d grow up to be a professional writer. She wouldn’t have been out of bounds in her skepticism either. I would never have even considered it if it hadn’t been for my husband Jack, an IT guy I first met in New Orleans. He had started a tech business of his own and saw a market for marketing copywriters. Almost the minute we got married, he began to encourage me to start a copywriting business.

I was as skeptical of the idea as young Autumn, and for good reason. I knew nothing about running a business, and I had only the vaguest idea of what copywriters or marketers even do. But I gave it a go anyway because I’m a bit of a go-getter.

That was way back in 2013. Today, I get to write every day and learn about an incredible range of topics – from feline obesity to machine learning processes in insurance underwriting. They’re not all sexy, but I get a kick out of every single project I work on. Being a copywriter gives me plenty of opportunities to stretch my brain and play with words, two of my favorite pastimes. It’s also a great way to meet other people following their professional passions, which is one of my passions.

I love numbers, too. These are a few of my favorites.

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Years in Business
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Blog Posts Written in 2022
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Clients from Referrals

I’m proud to belong to and support these local professional organizations.

I’m proud to belong to and support several wonderful local professional organizations.

What does a copywriter do in her free time?

Would you believe that she writes?

You’d think after a day of writing blog posts and white papers and web content I’d be all out of words. Nothing could be further from the truth. All of the writing I do for clients acts as cross-pollination that inspires me to write about other things. Strange things. Like teenage secret agents in my self-published YA series Perilous and Sparks and bluebird-haunted corpses in my folk horror novel-in-progress The Other Side of Yonder.

When I’m not writing for clients or writing fiction for fun, I’m helping build community among writers locally as a board member of the forty-year-old Carteret Writers Group. I also dabble in website and graphic design. I built my first business website in HTML, my second in Drupal, and all the rest in WordPress. I play around in InDesign and PhotoShop, and sometimes, I even experiment with video and audio content.

You’d think after a day of writing blog posts and white papers and web content I’d be all out of words. Nothing could be further from the truth. All of the writing I do for clients acts as cross-pollination that inspires me to write about other things. Strange things. Like teenage secret agents in my self-published YA series Perilous and Sparks and bluebird-haunted corpses in my folk horror novel-in-progress The Other Side of Yonder.

When I’m not writing for clients or writing fiction for fun, I’m helping build community among writers locally as a board member of the forty-year-old Carteret Writers Group. I also dabble in website and graphic design. I built my first business website in HTML, my second in Drupal, and all the rest in WordPress. I play around in InDesign and PhotoShop, and sometimes, I even experiment with video and audio content.

Image of Autumn the Copywriter's Perilous and Sparks website
Blue Perilous and Sparks Logo

It would be fair to call me a writing evangelist.

Image of feature article on Teaching Graphic Novels written by the copywriter

In 2013, an editor from the UK-based education journal Creative Teaching & Learning invited me to write a feature article – dealer’s choice. I wrote an article on how (and why) to integrate graphic novels into the classroom. Few feelings compare to receiving my complimentary copy of the print magazine with my article on the cover. I still count it as one of the highlights of my career because it combined so many of my interests.